Portfolio
How I think about product.
Case studies, teardowns, strategic explorations, and side projects — created to sharpen my thinking. Many of these were developed as part of a product management program by Ayuda.
Product Strategy Map
A comparative analysis of 8 products to understand positioning, business models, and growth strategies.
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Chronolog
A knowledge management platform built to explore RAG, temperature, and the design choices behind LLM-powered tools.
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Uber Rider Research Study
An end-to-end research project on Uber riders — hypothesis framing, user interviews, design method, usability testing, and survey synthesis.
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Uber: A New Growth Frontier in EV
A strategic proposal exploring how Uber could unlock its next growth chapter through electric vehicle infrastructure.
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Airbnb Search Flow Teardown
A breakdown of discovery, ranking, and the UX decisions powering Airbnb's search experience.
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Playo Search & Booking Teardown
An analysis of Playo's discovery-to-booking flow and the friction points shaping conversion.
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Shutting Down Our Online Store
An analytical retrospective on the ecommerce business we wound down — what the numbers revealed in hindsight.
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